Does a church need social media and a website?
Social media is important. No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something. As a pastor of a church, the goal should be to connect with the members. It’s amazingly important for youth pastors to have social media skills. The goal of any church is to bring in new parishioners. Along with great church website design, the church needs social media in today’s world of social media marketing to grow it’s base. We help craft and manage a social media for church strategy. Our strategy helps the church use social media to grow and solidify it’s brand.
Christians need to spread the Gospel, and with social media the church can connect with lost souls all over the world. Social Media and the Church make an easy marriage. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a pretty significant aspect of an important marketing concept, known as branding.
Social media and the church brand.
A brand is a name, a trademark, a symbol, a design, or a combination of all these aspects, which makes a certain product or a service unique, different, and most importantly, easily recognizable by the target audience. Social media and church growth should be in line with your church brand message. People choose their church for a reason. The elements of every brand are its identity, value, recognition, and brand awareness. Social media can help the church with communicating that message.
How can social media help your church?
Social Media can be a really helpful way of getting significant online visibility and recognition – they may help you attract the audience by acquainting you with your audience as if you and they were two persons. This way, your brand becomes more accessible not only to your existing members but to new ones, as well.
Of course, when things are put this way, it sounds really easy. However, sometimes you have to make the real effort for things to work out for your brand. Hiring a Social Media Management company can really yield results. However counterintuitive it may sound,
Why is social media for churches important?
We all want to be special and unique but often we’re not really aware of how to do it. In order to be different and stand out, above all, you have to know what YOU are doing. In other words, you must have a vision. Defining the mission of your church brand is the first step in the process of creating the message you want to send to your consumers. This is the message they’ll understand and they’ll relate to, the message that’ll make them make their decisions without thinking only about the price but also about the value of your brand.
First of all, decide what your vision related to your product or brand is. Then you have to transfer it to the consumers. The process of vision transfer (the time you spend explaining your ideas and devotion to the audience) is what gives the value to your brand and it is a great way of connecting with consumers because it deepens your relationship and makes it seem more than a simple business transaction.
Social media and church communication.
Branding is about communication. With social media branding, honesty is the most important thing in the branding process. Your branding won’t mean anything if you promote something you don’t trust in. The vision of your brand has to be based on something you actually believe. The church needs to believe that social media can help communicate it’s branding strategy.
How to choose the best social media network for your church?
Using social media to grow your church can be highly efficient. Once you decide to do use social media, you have to think about the social media network that is best for your church growth, and then make a decision. A social media account for your church without a proper social media church policy is the right choice for you. If you create profiles on too many social networks and start branding on each of them, it may become too complex for you to handle it. All too often, a church volunteer offers to help with a church social media account, only to disappear.
This can have a negative effect on your brand. A negative brand resulting from a bad church social media policy is easily attained. Social media and churches, done right can be fantastic. Social media and churches done wrong are nearly devastating. Outsourcing your church social media management a company like Ratel SEO, is a wise decision indeed.
This is the reason why we should take a look at the most popular social networks and and see what they can offer to your online branding.
Facebook, as a social network actively used by more than a billion people on a monthly basis, represents an unavoidable social network for online branding.
Google+ is the perfect social network for building a relationship based on mutual interests and professions. This platform will make it possible for you to access and share the information you are interested in. That way, you’ll become closer with your audience and followers.
Twitter is a great platform for conversational branding. Conversation is an awesome way to attract people and apart from that, Twitter is also the social network providing you with the latest news worldwide.
Pinterest is another great social network which is the best branding option if your target audience is female population. Women attend church more than men. Pinterest is a great place to make a connection to a new member.
Instagram is a fantastic choice for those who rely on visual elements – the new pair of sneakers, boutiques or memories of church outings, especially if the youth is your target audience. Let’s face it, without the youth ministry, a church can quickly lose its lifeblood. Social media is a great way to communicate with the youth ministry.
At Ratel SEO, our goal is to help churches in all stages of digital marketing. Even though the church still may have the occasional tent meeting, social media marketing is a great additional tool for the church to use to gain new members. Social media for churches is the new form of evangelism.