SEO services have become quite sophisticated over the past several years. As a top-rated Louisville KY marketing company, we understand search algorithms. With these implementations by search engines, it’s easy to understand why businesses are struggling with search visibility. It’s our job as your search engine optimization company to prevent any effects of wide swings in ranking and traffic numbers. The value to your business is often difficult to easily quantify.
What is SEO
SEO is the process of editing and creating website content and code that ranks well on search engines such as:
We accomplish this task in a number of ways. First, we make sure that your website must be coded so that not only can search engines can find and crawl your site but to also take the steps to make sure that your site remains indexed on the SERP (Search Engine Results Page).
Planning and Performance
A one-size-fits-all marketing approach is not possible. Depending on the client, one approach may not be effective for the other.
We focus our marketing efforts on data and understanding what customers and prospects find appealing. To achieve your business goals, our team will implement content planning strategies.
How Content Marketing Can Help You
Content marketing can help your online business in many ways, including increasing engagement, brand awareness, lead generation, customer acquisition, loyalty, retention, and sales. Updating your website regularly with fresh content can also help you rank better on search engines. Google awards websites that are constantly providing new information by increasing their visibility in the search engines.
Content Marketing is a way for brands to showcase their content, inspire engagement and increase rankings through:
- Great quality
- Relevant information
Our job at Ratel is to craft your content so customers will have reasons to stick around becoming more familiar with your brand. High-quality content increases:
- Perceived expertise
- Trust of your site
Your website’s domain authority will also increase if that same content also earns more inbound links from external sources.
Content Creation & Marketing
Your site needs to produce new, original, keyword-specific content if you want strong marketing results. The importance of blogging cannot be overstated. Hosting your blog can boost your Louisville search engine optimization rankings and provide your business a target audience with a great way to engage with your content. We will work with you to develop valuable and engaging content for your readers relevant to their industry.
Provide case studies that highlight your unique and out-of-the-box thinking that has produced results for others so that prospective customers can understand your capabilities.
Consumers are increasingly seeking audio and video content that meets their consumption needs. 85% of all internet users in the US watch online video content monthly on their devices. Our team specializes in the creation of content to fit these needs. Video is another SEO strategy factor and is a great way to drive more traffic to your website.
Local Search Engine Optimization
Google, Yahoo, and Bing display local search listings at the top of their search results pages. You should update, optimize, and claim your local business listing with the search engines. A verification process and automatic indexing process will follow the creation and optimization of your listing. In your industry category or group, the better optimized your listing is, the higher your ranking.
A Small Business Focused Marketing Firm
Online searches and mobile devices are becoming increasingly popular for finding local businesses. As per Google’s estimation, 73% of all online activity is related to local content. It is not enough to be on the first page in global search results; businesses also must rank on the first page on localized results. It is very significant for local businesses who sell products and services online to optimize their listings for local customers, especially for those customers who buy online and offline alike. We work with attorneys to increase the digital opportunities for attorneys to reach potential new business clients in their target client profile.
We Get Your Website On The Map!
The Normal Louisville SEO Company Promise
Unfortunately, not every Louisville SEO company lives up to the promise of gaining:
- More traffic
- Better rankings
- Increased leads
While there are a few non-select SEO agencies that achieve the results that they promise to their clients, but they do so by using “black-hat SEO” techniques. These unethical digital marketing strategies can hurt your website’s rankings which can effectively affect your business. Negatively. Rest assured, at Ratel SEO, we are a White Hat SEO Agency.
The Ratel SEO Promise
We believe that ANY site can do well in rankings. Well, with a bit of a caveat. We believe that we can effectively achieve desired results if our processes for achieving results are
At Ratel SEO we also take the steps to make certain that your website is:
- Mobile friendly
At Ratel SEO, we also make certain that your web pages are:
- Content optimized content
As part of the overall optimization process, we make certain that on your websites that we actively gather:
- Referring links
- References from other relevant and authoritative websites
- Appropriate keywords
What’s Included in Our Louisville SEO Services
our SEO strategies are designed to address the critical elements of search engine optimization which include:
- We perform a comprehensive audit of your site
- We index your website on Bing and Yahoo, ( relevant algorithms exist there as well) where there are a number of users, looking in the marketplace for the best business, with the best reputation.
- We develop a comprehensive keyword strategy to target keywords that will drive traffic to your site
- We audit and correct (if needed) onsite architecture (meta description, tags, headings, alt tags)
- We audit and correct (if needed) technical architecture (schema.org, redirects, performance, speed)
- We audit and correct (if needed) internal and outbound link structuring
- We develop high-quality content/landing pages for target keywords
- We develop high-quality backlinks from local and authoritative websites
- We monitor backlinks added or lost
- We manage citations (auditing, removing duplicates, building new ones)
- We optimize your website for maps and local optimization
- We monitor and track keyword ranking changes
- We monitor Google Search Console, Google My Business Optimization, and Google Analytics for any changes, fluctuations for indications of algorithmic changes
- We make decisions based on analytics, behavior flow, and UX/UI
- We monitor and analyze competitors for any fluctuations
- We actively post on your social media profiles which drive traffic to the appropriate pages to get results
You Need an SEO in Louisville
When faced with complex algorithms, you need a Louisville KY SEO expert with genuine experience. As a top Indiana SEO company, we not only show but also have proven results. When we create the strategy for your digital marketing campaign and implement key tactics on a scheduled basis is imperative to making sure your business stays in line with the search engines’ recommended best practices. The goal of our business is that ultimately we will help your business dominate in local and national organic search results. We can accomplish a great deal as we boost the footprint of a business through social media ads, YouTube ads, and Google Ads.
We do a great deal in helping out clients increase sales through increased leads coming into their business. Take a look at the profile of several of the existing websites that we manage:
What Does SEO Mean?
Search engine optimization means altering a website so that search engines can effectively crawl its content for relevance to a given search question.
Why is Search Engine Optimization Needed?
A search engine optimization strategy entails placing specific website details on your website in a way that search engines can comprehend what your site is all about when consumers type a query.
How Long Does it Take to Rank on Google?
There is no specific timeline for ranking on Google, but being consistent with content creation and selecting keywords that give you a better opportunity for better search results which will increase your eCommerce SEO rankings can help. By using Google Search Console, one of the best free internet marketing tools available, our people will leverage their knowledge, track your links, and create the best SEO strategies to provide the results to overtake your competition. Armed with this information, you can see which searches provide the most exposure and which terms you are already ranking for can be improved, which can give the best information accessible to grow your sales and reach more clients.
What Guarantee Do I have That Your SEO Techniques Work?
SEO is a process that helps search engines understand your website content. Our SEO process is grounded in single and double variable tested methodology and based on current google algorithmic standards. We have a reputation for helping our clients grow their sales, increase conversions, and get our clients more leads, which is most important.
How Long Does it Usually Take to Achieve Positive Ranking Results?
To be honest, we have achieved ranking improvement in the first 1-3 weeks. The time to first-page ranking varies based on the degree of competition for a keyword and the authority of your website. In almost all cases, we are able to achieve first-page ranking for most targeted keywords, regardless of competition and starting position, in the first 5 months. Even in some cases, we can rank a keyword from nowhere to the first page in the first month. Nonetheless, whenever we start a campaign we define projections that we expect to meet, and include them in all subsequent reports.
About Louisville, Kentucky
A city named after King Louis XVI of France, the city of Louisville, KY was founded in 1778 by George Rogers Clark, making it one of the oldest cities west of the Appalachians. The city of Louisville is the state of Kentucky’s largest city. The city sits on the Ohio River along the Indiana border. Louisville is famous for the Kentucky Derby. The “Derby”, as it’s affectionately called is hosted by the city every May, at the horse racecourse Churchill Downs. The Kentucky Derby is a world-renowned horse race whose long history is explored at the Kentucky Derby Museum.
The Kentucky Derby Festival also features notable events such as the
- Pegasus Parade
- The Great Steamboat Race
- Great Balloon Race,
The Kentucky Derby has been called the “biggest party in the south”.
Louisville is the hometown of some of the following famous people:
- Muhammad Ali
- Thomas Edison
- Tom Cruise
- Carrie Marcus Neiman
- Lionel Hampton
Louisville is a great place to do business.