What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of improving the rankings of a website or a web page in non-paid, also known as “organic”, search engine results. SEO combines a variety of creative and technical aspects that influence search engine rankings.  SEO is often broken down into two main categories:

  • On-page SEO
  • Off-page SEO

SEO Techniques

When you are looking to increase your website visibility, there are several often and not so often used SEO techniques that are used by SEO experts. Though there are is a large variety of SEO techniques that can be used, the best SEO results are achieved through utilizing fundamental SEO techniques, and applying the fundamentals both using on-page and off-page search engine optimization.

on page seo

What is On-Page SEO

On-page SEO optimization has an immense influence on your site’s performance. You can think of it as low-hanging fruit because it’s entirely in your hands and can be done fairly quickly. The eight key aspects you should focus on when polishing your on-page SEO are:

  • Keyword optimization
  • Site structure
  • Internal linking/Link silo
  • Usability
  • Mobile version of the site
  • Social proof
  • Social media management

off page seo

What is Off-Page SEO

Off-page SEO refers to all the activities that happen away from your website to raise your site’s rankings. Off-SEO tips include the following:

  • Brand Mentions
  • Commenting
  • Influencer Outreach
  • Guest Author
  • Broken Link Building
  • Social Networking
  • Social Bookmarking

Remember this, when optimizing your site for off-page SEO, you will have to improve the way that both users and search engines see your site. Off-page SEO techniques can help you to manage your website to appear higher in search rankings. It covers things you can do online, but not on your own website, to raise your website’s profile.

An Expert SEO Consulting Firm

Are you looking for an expert SEO consulting firm skilled in providing expert law firm SEO services? Call law firm SEO experts in Atlanta, Cleveland, Indianapolis, Louisville, Ratel SEO at 800-224-6824 or email info@ratelseo.com.





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September 18, 2021 4:52 am

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