What is Google Analytics?

What is Google Analytics?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Is Google Analytics Free?

here is a free and paid version of GA (the latter is called Analytics 360). Small and medium-sized businesses can usually get everything that they need from utilizing the free version to track conversions and results.