What is Google Analytics?

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.

Is Google Analytics Free?

here is a free and paid version of GA (the latter is called Analytics 360). Small and medium-sized businesses can usually get everything that they need from utilizing the free version to track conversions and results.