Website Speed and Search| Indiana’s Best SEO

Website speed is a significant ranking factor considered by the search engines when directing traffic to your page. Here's a bit more information!

small business website speed optimization indianapolis best seo for small business

Website Speed and Search Rankings

Running a successful website is highly dependent on overall website speed. Think about the last time you checked you searched for an answer on Google, Yahoo or Bing? The website that loads the quickest, is the website that more often than not will get your attention. We’ve all had that time we were searching for something on our smartphone hoping the website will load in just the perfect amount of time before the battery dies.

iphone battery running low

In addition to providing a responsive user experience, a fast loading website also has a direct impact on the overall performance of the website. Faster loading websites benefit from better user engagement, higher conversion rates, higher SEO rankings and much more.

Improving website speed is critical, but it can be a daunting process that involves many moving parts between onsite optimization to network and accessibility configurations. If performance is the most important for your small business SEO strategy, you have no choice but to take it on one step at a time. A good place to start would be to run some tests to find how truly optimized your website is for overall speed.

website speed test

Google PageSpeed improves web page latency and bandwidth usage by changing the resources on that web page to implement web performance best practices. PageSpeed applies web performance best practices to web pages and associated assets (CSS, JavaScript, images) with no need to modify your existing content or workflow.

Every year with an increasing basis, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, creating a mobile friendly website is now more important than ever before. With the opportunity to utilize additional tools to reach potential customers, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.


When it comes to SEO and your website, SPEED IS EVERYTHING. A great website design will address that factor.



Share this article! 

Share on facebook
Share on twitter
Share on linkedin


Need to form an online marketing plan? Contact us today for a free no-strings-attached consult.

Most Popular

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

January 29, 2023 10:10 am

Related Posts

Dilen Worsoff | Designer

Who is Dilen Worsoff? I’m a designer focused on creating beautiful and effective design. My strengths are in graphic and web design. Darrin and I

Julie Neff | Writer

A New York native, Julie is an enthusiastic writer and new addition to the Ratel SEO team. Her journalistic experience makes her an asset and

Amanda Miller | Writer

Amanda Miller lives in New York and has her bachelors degree from SUNY Brockport in English. When she isn’t writing, she is busy being a