Website Speed and Search Rankings
Running a successful website is highly dependent on overall website speed. Think about the last time you checked you searched for an answer on Google, Yahoo or Bing? The website that loads the quickest, is the website that more often than not will get your attention. We’ve all had that time we were searching for something on our smartphone hoping the website will load in just the perfect amount of time before the battery dies.
In addition to providing a responsive user experience, a fast loading website also has a direct impact on the overall performance of the website. Faster loading websites benefit from better user engagement, higher conversion rates, higher SEO rankings and much more.
Improving website speed is critical, but it can be a daunting process that involves many moving parts between onsite optimization to network and accessibility configurations. If performance is the most important for your small business SEO strategy, you have no choice but to take it on one step at a time. A good place to start would be to run some tests to find how truly optimized your website is for overall speed.
Every year with an increasing basis, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, creating a mobile friendly website is now more important than ever before. With the opportunity to utilize additional tools to reach potential customers, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
When it comes to SEO and your website, SPEED IS EVERYTHING. A great website design will address that factor.