The Role of Content Marketing in Legal SEO

It’s amazing how much of an impact content marketing can to your law practice. At Ratel SEO, we are a local legal law firm SEO specialist that understands the value of content with your efforts to get new clients. If you would like to discuss more the role of content marketing and your SEO efforts, then call us at 317-762-2659 or visit us at

What is Content Marketing?

According to the Content Marketing Institute, content marketing is a profitable method to drive customer action. Content marketing in Local law firm SEO is when valuable and relevant content pieces are used to retain a new audience. Content marketing has a prominent place in how we measure our results in an Indiana law office SEO company.

The RIGHT Content Can Influence Traffic

Website traffic, in itself, is not helpful to your business. you want relevant website traffic — traffic from people who are actually interested in your business. Even though certain aspects of your digital marketing strategy can drive traffic, a piece of well-crafted content can accomplish that goal even more so.

Content that supports an existing service or product page will help to benefit your law website’s search engine rankings. If as an example, an expungement attorney publishes an infographic with the State of Illinois marijuana expungement process, any traffic generated from that post will be highly likely to utilize that expungement lawyers’ services. Successful content is both valuable and engaging in nature. As a local law firm SEO agency, Ratel SEO is skilled in creating that exact type of content.


Content Increases Social Media Engagement

Since the very first “like” on MySpace, utilizing social media has been an integral part of your law firm’s digital marketing strategy. When leveraged with content, a clever, engaging social media post can be a major source of the traffic to a post. Engaged social media users are more likely to click-through, call to learn, or read more regarding whatever service that you would like to market further. And it’s an even greater bonus when the user has “liked” or “shared” the post. When a post is shared or liked, the reach of your piece of content is increased to include the engaged individual’s subscriber, friend, or followers list.


Well-Crafted Content Establishes Authority & Trust

Content marketing allows your law firm, be it a solo law office, all the way to multiple areas legal provide to have a “voice”.  The tenor and tone of your law firm’s content help potential clients to make an easier association of your law practices brand to the intended vision and values. The more closely aligned your practice is to your “ideal client”, the more likely to patronize your business.

When you create a piece of content that is valuable and relevant to your industry, you are more likely to position yourself as an expert in your field. As an “expert voice” in your industry, prospective clients also learn they can come to you as a solution to their perceived need. Which results in a greater need for more of your services in the future.

Content Marketing in Legal SEO

From amplifying your SEO efforts all the way to establishing the expertise, authority, and trust you need to dominate the industry, content marketing works wonders in any local law firm SEO strategy to achieve market domination. When you’re ready to put together a cohesive content marketing strategy can drive the value of your practice, through the roof.

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October 21, 2021 7:45 am

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