Social Media Marketing? What about Social Media Analytics? (Results)
As a part of a solid Social Media Marketing plan, determining how effective the activity is highly important. That’s where we use a comprehensive Social Media Analytics process. The process that we use at Ratel SEO, we take the time to gather the data from blogs and social media websites, so we can help your local Indianapolis SEO efforts overall effectiveness, with the data to make best business decisions. The most common use of social media analytics is to find your customers sentiment in order to support your Social Media Marketing and customer service activities. In today’s connected world, they nearly go hand in hand.
What are Social Media Marketing Analytics?
The first step in a social media marketing analytics initiative is to determine which business goals the data that is gathered and analyzed will benefit. Typical objectives include increasing revenues, reducing customer service costs, getting feedback on products and services and improving public opinion of a particular product or business division. When you’re a small business, you want to be as effective as possible with your local SEO efforts. And yes, social media marketing falls right in line with the the absolute best local SEO strategy.
Once the business goals have been identified, key performance indicators (KPIs) for objectively evaluating the data should be defined. For example, customer engagement might be measured by the numbers of followers for a Twitter account and numbers of retweets and mentions of a company’s name.
There are a number of types of software tools for analyzing unstructured data found in tweets and Facebook posts. In addition to to text analysis, many enterprise-level social media tools will harvest and store the data. No matter what, we’re good at what we do, we know how important social media is to any business, and we will craft the local Social Media Marketing Strategy for your small business.