In today’s fast paced society, if you’re running a business, you are going to need a website. A website helps make you more accessible, and it assures potential clients and customers that you’re willing to invest in your online presence. However, there are certain requirements for a successful modern business website. If you want to attract a steady flow of visitors, you’ll need to fulfill search engine optimization (SEO) standards. While most Indiana businesses hire an Indiana SEO consultant, there are a few steps that you can take on your own to. Here are three steps to achieving increased online visibility.
What is SEO?
Search engine optimization (SEO) is the art and science of driving targeted traffic to your website from search engines. Common tasks associated with SEO include:
- Indexing website
- Website speed
- Keyword density
- Filling out meta tags
- Filling out title tags
- Appropriately addressing duplicate content – Sitewide and on the Web
- Increasing site speed
- Finding appropriate backlinks to grow website authority and relevance
Essentially, SEO involves the practice of increasing the overall quality and number of visitors to a website through improved keyword(phrase) rankings in the algorithmic search formula used by search engines that index quality of websites from most favorable to least.
Index Your Website in Google Search Console®
While Google Analytics can help you learn more about your visitors, the Google Search Console can give you insight on how your site performs in a search. You’ll be able to see the keyword searches in which your business website shows up in the index for, as well as how a webpage ranks for each relevant keyword. Google Search Console® can assist in analyzing which keywords you use most frequently on your site. If you’re trying to improve your SEO of a particular term, Google Search Console® can tell you whether you’ve succeeded or failed in your efforts in making your website more SEO friendly.
Measure SEO Efforts with Google Analytics®
If you want to understand who’s visiting your business website, there’s no better tool to use than Google Analytics. This free tool by Google can tell you:
- Which pages are receiving the most traffic
- How much time people are spending on site pages
- How people get to your website, i.e. Facebook, LinkedIn, Search
Many website content management systems (CMS), such as WordPress® or Joomla, usually have a simple plugin that makes it easy to integrate Google Analytics with your business website. If your CMS doesn’t offer this SEO friendly website feature, you can paste a Google Analytics® tracking code directly into your website’s HTML code.
Establish Attainable SEO Friendly Goals
After you have taken the time to analyze your business website statistics for about a month or so, you can start to set your goals to increase the amount of site traffic. As an example, if your site is receiving 250 unique visitors per day, make it a goal to increase it by a reasonable amount, such as an additional 300 or 400 visitors a day. Analyze what sources bring in the most traffic, such as certain topics or certain types of content (such as videos), and then create appropriate and related content.
Need Help Making Your Website SEO Friendly
If you have a website and you are questioning how SEO friendly that website is with the aim of the search engines. Call top Indiana SEO consultants, Ratel SEO at 317-762-2659 or email our team today at firstname.lastname@example.org.