What are Citations?
If you’re considering a SEO for your Indiana small business, the word “Citation” will most definitely appear. Basically, citations are all of the mentions of your business name and address on other web pages—even if there is no link to your website. (We like to get the link back to your website.) The local Indianapolis SEO arena for a small service provider can be very difficult and with such a highly competitive marketplace for the local plumber or electrician. With the era of the big yellow page directory quickly losing steam, there must be a commitment to a local Search Engine Optimization (SEO) strategy if the small business wants to survive.. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.
Citations are a key component of the ranking algorithms in Google and Bing. In an ideal situation, with all other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations. Ratel SEO is an Indianapolis Based SEO Company, we keep a very large database of common yet often overlooked citations to help local home services providers increase their digital presence online. (Dare we say the word Yelp?)
Citations from well-established and well-indexed portals (i.e., Manta.com) help increase the degree and the probability that your local Indianapolis SEO efforts are successful. Local citations contain information concerning your your business’s contact information and categorization. To paraphrase former Arizona Cardinals’ coach Dennis Green, citations help search engines confirm that businesses “are who we thought they were!”
Plumbers and Electricians?
Citations are particularly important in the highly competitive niches, like plumbing or electrical. In today’s day and age a website for plumber or electrician can make or break a sale.Without much other information, the search engines rely heavily on whatever information they can find. SEO has many moving parts, our goal at Ratel SEO is to give your small business SEO efforts the proverbial “leg up” against the competition!
Citations are important for your business… And ours.
When approached by a digital marketing agency that claims to work with plumbers, roofers and electricians in general, we suggest that you make sure that they’ve made the attempt to get cited as a local authority in the local Indianapolis SEO market as a legitimate and quality service provider. Hey, give it a try, look up Ratel SEO and see where we fall. We believe fully that citations make all of the difference as a part of the best Indiana Search Engine Optimization strategy that a small business can muster! When the smartphone using small business consumer does a search for your website, a strong online presence is DEFINITELY A MUST for small business.
What else about Citations?
Citations also validate that a business is part of a community. It’s hard for someone to fake membership in a chamber of commerce or a city business index, or being written about in a local online newspaper or popular blog.
Citations and links from these kinds of websites can dramatically improve search engine rankings. The home services industry in particular have a number of trade associations that are open to join and can make a great connection to link to your web page to keep and improve your SEO rankings. A great website that works well for mobile searches is also that key component that can, yet again, make all of the difference with your internet marketing strategy.
Article courtesy of Moz Local
Currently Providing the Best Indiana SEO for Small Businesses in:
If you’re out of our local area, doesn’t mean a thing. We can help you too!