Is SEO difficult to master? Not terribly if you follow these steps:
1. Publish Relevant Content
First and foremost in improving search engine optimization rankings, there has to be quality, “shareworthy” content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance ultimately affecting your site’s SEO.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “ethiopian yirgacheffe coffee” “medium roast coffee,” or “Medium Roast Coffee Blends”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
2. Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. We’ve all stumbled upon that website :
When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. There are some fantastic SEO friendly plugins such as Yoast or Smartcrawl are two fantastic plugins that almost pre-populate the needed data for you. At Ratel SEO, we take over the process of creating rich, keyword filled content throughout needed metadata sections of our small business search engine optimization clients.
- Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. The title metadata is useful for both the search engines and the searchers to quickly access the information needed for the search experience.
- Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
- Keyword Metadata
Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “search engine optimization indianapolis” or “best coffee shop America“
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Darrin’s Coffee Company” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. You can also use a tool like Linkio to help determine backlink profile.
5. Use alt tags
Let’s face it, at times our internet connections can be PAINFULLY SLOW. Enter the “alt tag”. Good Search Engine Optimization Design, includes an “alt tag”. Be it a blog post, the description of a coffee mug or whatever, ALWAYS describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial to great search rankings. Basically “alt tags” allow those with eReaders, mobile internet search users, searchers with their image display disabled, even the searcher that is visually impaired. The “alt tag” is DEFINITELY IMPORTANT and gives a good search experience for everyone. Search Engines reward web design that accounts for that particular user experience.
We can improve our SEO with a little TLC…
Just to give a quick recap:
- Publish relevant content: Websites can be absolutely beautiful. And absolutely useless at the same time. The content has to be relevant and useful to the intended audience.
- Update Your Content Regularly: The term, “There’s nothing new under the sun..” Doesn’t apply with your website. Keep it as fresh as timely as possible.
- Metadata: Rich keyword filled metadata listed on each page of the website aid in the overall search engine optimization process, by giving a quick peek into the content of a website.
- Have a link-worthy site: The search engines are just that, keys to find information through a search of just a few keywords. When a website is designed to help the search engines easily make connections resulting in a better user experience. The more worthy a website is to the search engine in making links, naturally, the site will be seen as a more valuable resource.
- Use alt tags: Alt tags are the descriptive words of an image, making the image intelligible to searchers without the traditionally available visible display tools, most importantly the visually impaired searcher.