Create Content That Drives Organic Traffic
As part of the content creation process, there are a lot of factors you have to keep in mind. You need a great headline that’ll get people to click (without it being clickbait). You’ll also need well-written content that must get to the point, move along, be an enjoyable read, etc.
Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick the perfect book title. So, by the end of the article, the reader should know how to do that, or at least have learned a lot.
Content that creates engagement.
If the article was written well, people will talk about it in the comments. This is especially true if they found something useful or had a question about something. (Hopefully, they won’t leave comments because they found errors or false statements in your content.)
Great content creation makes the reader take some form of action; a social share, subscribing to your blog, commenting, following you on social, etc. Hope that makes sense.
In addition to all this, the content should be search engine friendly. These documents from Google and Bing outline what they view as good content, but there are a few things they left out. At Ratel SEO, we focus on all of the metrics to make your website representative of you and your small business!