What is SEO? | Indiana’s Small Business SEO

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What is SEO?

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

The best SEO or Digital Marketing Providers industry uses variety of key performance indicators that increase the success of the overall user (searcher) experience. Some of the more commonly known indicators are: Keyword Density,  the actual search terms or keywords typed into search engines, HTML content that ensures a web page is the most relevant to the intent of the searcher.

There are several different search engines, or programs that vary in depth and results that are specific to the search engines. There are various types of search that include but not are limited to image search, local search, video search, academic search,news search, and industry-specific vertical search engines.

Popular search engines are: Yahoo, Bing, Google, Yandex and Baidu